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Trends by personality

  • Not all audience members seek active interaction: Interactive experience designers often use audience personas that include paddlers(prefer to observe),* waders*(are happy to engage but slightly reserved) and* swimmers* (completely immersive themselves in stories).7

  • Personality traits also influence engagement: Openness to experience has been identified as a key personality trait in people with an interest in diverse art forms, including modern and abstract art forms.9