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Trends by location

  • London as a hotspot for immersive experiences: Londoners made up nearly a quarter of all UK-based immersive audiences (22%). They also appear to go marginally more regularly than those in other regions. Nonetheless, for many this is considered a special occasion.7

  • This is different to geographic metrics for cinema, which seem more balanced across the UK: Most regions around the UK fluctuate between 36% and 43% people that watched a film in the cinema in 2021 and 2022.8